Monday, January 20, 2014

Pro to Pro Talk! #MM

Pro to Pro Talk


Hey everyone! It’s Makeup Monday!!
Today we are going to have pro to pro talk. This is for professional makeup artist and aspiring makeup artist.
Over the years I have helped several artist with career direction and helping them avoid common mistakes that are made in the beauty industry.
I have listed my top ten mistakes to avoid or fix if you are still doing them…it’s never too late to changeJ

1)      Take care of yourself. Beauty and fitness go together like peanut butter and jelly. I know this is hard for a lot of people to hear but it’s the absolute truth. You are selling your services and yourself. When booking a job first impression is everything. I recommend wearing all black and simple makeup. Makeup that is too strong can scare your client away.

2)      Make sure your kit is legit. Try to stick to one or two cosmetic brands in your kit. If you have too much of a variety you will confuse your client and yourself. I like to carry one mainstream line and one line I can resell to my clients. Make sure your make is always clean and being replaced when needed.

3)      WEBSITES! One of the most important parts of the equation is to have a good looking website. One that is easy to navigate, tells a little bio about yourself. Try keeping verbiage to a minimum.

4)      Everyone needs a domain. It’s one of the cheapest things to buy yet people are still not doing it. I recommend buying your own name unless you are trying to start a company. You can get your new domain name to point at a site you already have.

5)      Professional pictures is a must. Not only do you need professional pictures and head shots of yourself you need to make sure your entire portfolio is professional as well. Save the iPhone shots for your social media and FB fan page.

6)      Keep it classy. To some people you think this would be obvious. When you are a professional hired for a job all the attention goes to your client. Remember you are getting paid very well to give them the 5 star treatment and they don’t want to hear about your wild escapades on their wedding day or photo shoot.

7)      Consistency is Key. Make sure you consistently do a phenomenal job. Treat every client like gold. Word of mouth gets you more business than any advertising you can buy.

8)      Return client calls right away. Allow your clients to reach you by text and email. If this is what you want to do full time you need to put your heart and soul into it.

9)      Get a professional email address. People there is nothing worse than a business card with a Hotmail or Gmail account on it. Register for email when you get a domain I promise you it will not break the bank.

10)  The business card. Must have this with website and phone number on it. It should be clean and not too busy. Always carry a lot on you and leave some behind at ever job you do.

Hope that helps. Feel free to leave comments or questions you may have. Have a great day!








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